Check out floors in high end design magazines to find a style that will look good in your home. And then follow these hints to create the look without the custom design costs.
In magazines rugs are often custom and/or hand made – find similar colors patterns in ready made to suit price range. You can spend more money and buy quality classic wool rugs that will last for years. Or buy less expensive synthetic rugs. Many of these have up to date styling.
Many rug dealers sell remnants of wall to wall carpeting. Have a size cut to your specifications and then have it bound.
No matter what rug you buy, install good padding under it. The pad will make your rug seem much more luxurious.